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Case Studies

Creative Brick Solutions

At the outset of 2023, CBS’ marketing presence was limited with no dedicated marketing support.

The research conducted highlighted four priorities:

  • Website Design / UX: create educational and technical resources to provide a streamlined specification journey.

  • SEO Enhancement: boost domain ranking to drive traffic around key search terms.

  • Awareness (Social Media): Enhancing content visibility through thought leadership and a design competition.

  • Segmented Comms (Email): Establishing a targeted marketing database and all the infrastructure required for well-segmented email marketing and automation. 

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The companies website was completely overhauled and provided an enriched user experience, supported by downloadable resources and calls-to-action, to create a seamless specification journey.  Next, 27 new website pages were created including individual product pages and case studies. Four new conversion pages for consultations, sample requests, on-site consultations, and CPD bookings were also produced. With these improvements in place the website was now geared for conversion - ready to turn visitors into customers. 

Through strategic backlinking CBS’ domain rating was improved. By targeting critical keywords and refining on-page SEO we saw green shoots of organic traffic. For more immediate impact, attention should be turned to more outbound channels. 

There was a multi-channel content and promotion strategy which encompassed educational articles, case studies, testimonials all sent out via email and posted to LinkedIn.  

We also set up social, website, and email marketing tools. For email marketing a database of previous, continuous and new pospects was created allowing for a vast array of email marketing to be produced resulting in an increase of 450%.

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The strategy development started in December of 2022, and began the rest of the activity in January of 2023. By July, the company had: 

  • Developed a comprehensive marketing strategy

  • Optimised website for conversion

  • Implemented an industry-leading CRM

  • Created and published content on website & email channels 

 

This achieved:

+396% impressions 
+270% organic traffic 
+35% ranking positions 
+410% ranked keywords 

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Overall, it can be seen that through these channels, the exact same that we here at Maxima Solutions offer, you can not only increase your customer relations but can have them massively boosted. From a simple ad capaign to an entire website redevelopment, we have it all.

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So, why not let us help you?

Partnerships

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